WE ARE ENOUGH
a call to action
WE ARE ENOUGH is a catalyst for game-changing solutions for women globally to achieve economic independence through investing and entrepreneurship.
Based in Los Angeles, We Are Enough (WAE) launched in 2016 as a non-profit organization whose sole goal is to educate women globally, at every socioeconomic level and of all ages, on WHY and HOW to invest in women-owned businesses and/or with a gender lens - using gender as a category of analysis when making investment decisions
WAE targets the entertainment, technology and finance industries as investment destinations – these sectors have the greatest impact on women and girls worldwide and are lacking in female representation and capital for women-owned businesses.
Although WAE does not provide investment advice for, or recommend direct investments to individual companies, we direct women to investment platforms where they can invest in women based on the investors funding level and interest.
WAE will launch a significant awareness campaign and a unique challenge to inspire women to invest in women. Keep up to date on the launch date and other activities HERE.
TRACY GRAY, Founder
Ms. Gray is currently the Founder/Managing Partner of The 22 Fund, an impact, growth venture capital firm with a job creation mission and investment strategy to increase the export capacity of Southern California manufacturing companies, targeting women- and minority-owned businesses. She is also an Executive in Residence at the Los Angeles Cleantech Incubator (LACI) and chairs LACI’s Diversity in Entrepreneurship Advisory Council. In addition, Ms. Gray is the founder of the non-profit We Are Enough (WAE). WAE’s only mission is to educate ALL women on how and why to invest in women-owned, for-profit businesses or with a “gender lens.” Ms. Gray was named one of the 50 “Women of Influence” in business in Los Angeles and is featured in the recently released book “200 Hundred Women: Who Will Change the Way You See the World”.
Ms. Gray was formerly Senior Advisor to the LA Mayor, an investment professional at a venture capital fund and a systems engineer on the Space Shuttle program. Ms. Gray holds a B.S. in Mathematical Science with an aeronautics emphasis from the UC Santa Barbara and dual MBAs from Columbia University and UC, Berkeley.
DELILAH PANIO, Executive Director & Co-founder
As the founder of Fortuna, Delilah is passionate about helping women build their dream companies and achieve economic independence through entrepreneurship. Through her one-on-one consulting and educational programs, she works with clients on their business and funding strategy and on getting investor-ready. She is active in the LA entrepreneur community, including as a frequent speaker and pitch coach for organizations such as the Women Founders Network. She is the former Co-Chair of Women in LAVA (Los Angeles Venture Association), and was the L.A. Lead for SheEO's 2016 Radical Generosity program, an innovative new model funding model that calls upon women to commit $1,000 each into a perpetual fund to invest in women-led ventures.
Previously, Delilah worked as a capital markets expert with 10 years in business development at the Toronto Stock Exchange, including as the Director, Business Development & Strategy. She holds a Masters in Business Administration (MBA) and a Bachelors of Art (English).
IVANA RISTIC, Co-founder
Ivana Ristic is a serial entreprener and knows first hand how access to capital affects the ability for a business to succeed. She founded her first retail manufacturing company shortly after graduating from design school at Parsons school of Design. As CEO, she led the company to becoming a nationally recognized brand known for its trend setting style. After an amazing 13 year run, Ivana returned to school to earn her dual MBAs from Columbia University and UC Berkeley.
After graduating, Ms. Ristic pursued a career in tech in Silicon Valley, founding Localmotiv as Chief Product Officer. Her passion for finding ways to help small diverse businesses thrive has been a driving force through out her career. When business school classmate, Tracy Gray shared her vision for "We Are Enough" Ms. Ristic knew she found a platform she wanted to be part of.
LINDA GOLDSTEIN KNOWLTON, Co-founder
Linda Goldstein Knowlton is an Emmy-nominated filmmaker, working in both documentary and scripted feature films, as well as in television. For her most recent film, Goldstein Knowlton directed and produced a short film for The Guardian, RADICAL BROWNIES, which tells the story of an Oakland-based alternative to the Girl Scouts – specifically for young girls of color - that encourages them to step into their collective power, creativity and leadership. The girls earn badges for their purposeful involvement with social justice. She is currently in production on a feature-length version of this film. In 2016, she Executive Produced the documentary DREAM,GIRL, which premiered at The White House. The film showcases the stories of inspiring and ambitious female entrepreneurs. Goldstein Knowlton directed and produced WOMEN AND HOLLYWOOD, one of the six, one-hour documentaries for the Emmy-nominated PBS MAKERS: Women Who Make America series. Prior to that, she produced CODE BLACK, Best Documentary winner at LA Film Festival and the Hamptons International Film Festival, and the basis for the new CBS one-hour drama of the same name.
Previously she directed and produced SOMEWHERE BETWEEN, which won the Sundance Channel Audience Award at the Hot Docs Film Festival, and was released theatrically in over 80 cities across the US. For her directorial debut, Linda co-directed THE WORLD ACCORDING TO SESAME STREET, which debuted at the 2006 Sundance Film Festival in completion and aired nationally on PBS. Linda started her career producing feature films, including the award-winning New Zealand film WHALE RIDER and THE SHIPPING NEWS.
LINDSEY HEISSER, Co-founder
Lindsey Heisser is the Managing Director of TRIBEMINT specializing in campaign ideation and execution, marketing and communication strategy and technology development. Heisser brings her entrepreneurial spirit and innate curiosity of today’s trends to deliver TRIBEMINT’S clients with fully integrated campaigns turning consumers into brand loyalists.
Prior to joining TRIBEMINT, Heisser was Director of Marketing at The Regan Group, a consumer engagement agency entrenched in entertainment and consumer packaged goods industries. It was during her 5-year tenure at the agency, Lindsey Heisser met, TRIBEMINT’s CEO, Julie Thorne Engels, and together they shaped the company culture and drove the agency’s most profitable years in business.
AMANDA CANNING, Co-founder
Founder of Ethica Legal Counsel, Amanda works with principles, early and mid-stage companies, socially conscious businesses and nonprofits and supports them through the host of legal complexities that arise in the course of running a company, from entity formation, to risk management, to contract negotiations, to labor and employment issues.
Prior to founding Ethica Legal Counsel, Amanda was a civil litigator, primarily in the areas of labor and employment law, complex litigation and wage and hour compliance. She was also a human rights advocate in Mexico and Costa Rica and a Jesse Unruh Fellow and Legislative Aide to the Speaker pro Tem of the California State Assembly.
Amanda received her J.D. from the UCLA, with a certificate in Public Interest Law and Policy in 2006, and her bachelor's degree from the University of California, Berkeley in 2000. At UCLA, she founded the American Constitution Society UCLA chapter, as well as was the Chief Production Editor of the UCLA Journal on International Law and Foreign Affairs and the Co-Chair of the Immigration Law Society.
Someone deeply committed to her own growth and the growth of others, Amanda has committed thousands of hours to personal ethics trainings and study. She has explored a number of modalities and is a facilitator and coach with an emotional intelligence, ethics, and entrepreneurism program in Los Angeles.
STELLA McSHERA, Co-founder
Stella is the founder of Equallet, a local search platform populated solely with women-owned businesses. Equallets' mission is the enable everyone to find and do business with women in their communities. As these businesses grow, they create jobs and opportunities that advance women and help them get a seat at the table where our voices and our votes count. Equallets' vision is to harness the enormous power of the consumer to achieve gender equality with our wallets.
Previously, Stella founded the first fashion incubator in the U.S. – 3rd in the world – to provide shared resources, education, access to funding and mentorships for its 300+ members, most of whom were female entrepreneurs. She then went on to grow a small beauty company to a multi-million
dollar franchise as COO.
Oregon Business Magazine and Women’s Inc. named her as one of “Six Women Innovators to watch” and the Portland Business Journal recognized her work with the “Top 100 fastest growing
companies in Oregon” award.